In spite of the hefty moisten Saturday, 4,000 individuals endured the climate and flocked to the show gallery of Fondness at Serangoon. The turnover on Might 26 and 27 marked the initial weekend break preview of the 1,052-unit residential task by Singapore-listed Oxley Holdings. "We are extremely encouraged to see the frustrating feedback by the public," states Ching Chiat Kwong, executive chairman and Chief Executive Officer of Oxley Holdings. The designer had initially planned for an additional week of sneak peek yet the general public function led it to move its launch earlier to June 2. This action pits Fondness at Serangoon head-on with the launch of The Yard Residences, a joint task by Keppel Land as well as Wing Tai that makes up 613 homes. Both sites are on Serangoon North Method 1 and also a 15-minute walk from each various other. The two tasks will be the first new launches in the heart of Serangoon in 8 years.
Affinity at Serangoon is a 99-year leasehold task that remains on a 296,913 sq feet story. The development uses a broad mix of residences, making up 1,002 one- to four-bedroom units of 463 to 1,711 sq ft, 10 penthouses of 1,550 to 1,701 sq ft and also 40 townhouses of 2,056 to 2,347 sq ft. There will also be 5 retail shops. Indicative rates for one-bedroom units begin at $738,000, two-bedroom systems at $988,000, three-bedroom units at $1.3 million, four-bedroom units at $2.15 million and townhouses at $2.38 million. The prices are inclusive of price cuts given to potential home owners on the initial day of the task's main launch.
Fondness at Serangoon will be released in 3 phases. "With the land price advantage of the site, we know that there will certainly be strong takeup at the launch," says Eric Low, executive supervisor as well as deputy CEO of Oxley Holdings. He is confident that when various other projects northeast of Singapore are introduced, this "benefit" will continue. Serangoon Ville, which sat on the site currently occupied by Fondness at Serangoon, was just one of three sites in the northeast region bought by Oxley in 2015. The price was $499 million, or $835 psf each story proportion. At the same time, at Martin Modern site, two-bedroom systems from $1.98million, three-bedroom units from $3.96 million and also four-bedroom systems from $4.84 million. The growth's preview was held one week in advance of Affinity at Serangoon's, and saw a headcount of over 3,000.